I’ve come across a common misconception.


I realize when you’re inspired to write your book that’s all you think about.  You’re consumed with topics, structure, impact, etc.  The last thing you want to think of is all that goes into your book launch (even though you’re anticipating it).

Believe me, I know how much work is involved in launching a book and it can be overwhelming for new and experienced authors.

However, you should be thinking about the launch even a year before it happens in order for it to be truly successful.


Some of the things to consider a year before launch:

  • Develop your book description and author bio along with any book messaging.

  • Perform a competitive analysis of your book. This is a time-consuming task.

  • What are your launch goals?

  • Who are the right influencer, book bloggers, podcasters, media, etc. Start building relationships with them.  Relationships take time – start now!

  • Build an email list – also takes time.

  • Participate in online and in-person groups.

Decide if you’re going to use your book to launch speaking engagements.  This is an added dimension and takes great thought and preparation – and work.

These are a sampling of ways you can start your launch efforts.  There are many, many more including things to do at 6, 5, 4, 3, 2, 1 months.

You’ll even have things to do after the launch in order for it to be successful.

The main point is don’t put it off.  Start NOW!